MKTG 2190-2690 SELECTED ISSUES IN MARKETING (1-6 Credits)
Introduction to specialized topic or topics chosen by instructor. May be repeated for credit when topics vary.
MKTG 3300 - LA CULTURA: AN OVERVIEW OF HISPANIC MARKETING (3 Credits)
Introductory course studies the importance of the U.S. Hispanic market and details the demographics, psychographics, economic impact, cultural and behavioral differences, and unique needs of the market. It also includes theory and a brief overview of race and marketing in the United States.
MKTG 3305 - EL MERCADO: AN ETHNOGRAPHY OF CULTURE AND LATINOS IN THE MARKET PLACE (3 Credits)
An ethnography of the Hispanic market and includes experiential living in a Latino community. It will analyze cultural similarities and differences within the Latino market, how Hispanics spend their time and money, shopping habits, acculturation, assimilation, and the Hispanic impact on the marketplace. It will also examine the 4 P's of marketing in a Latino context.
MKTG 3310 - LA CAMPANA: CREATING AN EFFECTIVE HISPANIC MARKETING CAMPAIGN (3 Credits)
Reviews case studies and elements of marketing plans to understand how to customize strategies to target Hispanics. This course will address effective Hispanic marketing campaigns, and culture's effect on research, strategic planning, branding, and the marketing mix. It will also explore the use of alternative media and non-traditional sources for message delivery.
MKTG 3331 - PRINCIPLES OF MARKETING (3 Credits)
Analysis, organization, planning, and controlling of the firm's customer-impinging resources, policies, and activities with a view to satisfying the needs and wants of chosen customer groups at a profit. Offered: Spring, Fall, Summer.
MKTG 3335 - THE PROFESSIONAL SALES ENVIRONMENT (3 Credits)
Analysis of the sales process, including introduction to professional sales techniques and overview of crucial aspects of managing a professional sales effort. Prerequisites: ACCT 2311, ACCT 2312, ECON 2301, ECON 2302, MKTG 3331.
MKTG 3345 - LOGISTICS (3 Credits)
Study of the concepts, principles and techniques used in managing the physical distribution process. Topics include purchasing inventory, transportation, pricing, wholesaling and retailing. Prerequisites: ACCT 2311, ACCT 2312, ECON 2301, ECON 2302, MKTG 3331.
MKTG 3355 - PROMOTION (3 Credits)
The relationship of policy to communication theory integration of promotional activities of the firm, including advertising, sales promotion and public relations. Offered: Spring.
MKTG 4193-4392 SPECIAL STUDIES IN MARKETING (1-3 Credits)
MKTG 4315 - LA REALIDAD: MARKETING EFFECTS ON PEOPLE (3 Credits)
Studies the impact of historical and contemporary marketing and media images. It examines ethics and uses theory to understand how and why Hispanic marketing influences perceptions and opportunity locally, nationally and globally.
MKTG 4320 - EN VIVO: HISPANIC MARKETING INTERNSHIP (3 Credits)
Provides students with the opportunity to gain real life experience by interning with a company or agency actively involved in Hispanic marketing. Students will be expected to work under an experienced marketing manager and assist in Latino marketing projects.
MKTG 4325 - EN DESARROLLO: RESEARCH FOR A COMMUNITY RESEARCH PROJECT (3 Credits)
Research methods course allows students to gather and analyze secondary data and to conduct primary research on a service-learning project that will be completed in the next semester. Student will conduct research for a business or organization that wants to target the Hispanic market.
MKTG 4330 - EN PRACTICA: EXECUTING CAMPAIGN FOR COMMUNITY RESEARCH (3 Credits)
Allows students to use completed primary research from the En Desarrollo course to successfully develop and execute a comprehensive marketing campaign for a business or organization that wants to target Latino markets. This will fulfill one of the Values and Skills service learning projects.
MKTG 4375 - CONSUMER BEHAVIOR (3 Credits)
Applying behavioral concepts in the understanding and prediction of consumers in the marketplace; using behavioral analysis in forming a strategy to comprehend current and potential customers. Prerequisites: ACCT 2311, ACCT 2312, ECON 2301, ECON 2302, MKTG 3331. Offered: Spring.
MKTG 4385 - INTERNATIONAL MARKETING (3 Credits)
Strategies developed by firms to enter foreign markets. An appreciation of cultural, political, environmental, legal and social influences on the full market mix. Prerequisites: ACCT 2311, ACCT 2312, ECON 2301, ECON 2302, MKTG 3331. Offered: Spring.
MKTG 4391 - MARKETING INTERNSHIP (3 Credits)
A practice-based learning opportunity, with a business, governmental or non-profit employer supervised by a sponsoring faculty member. Research and written reports required. Prerequisites: ACCT 2311, ACCT 2312, ECON 2301, ECON 2302, MKTG 3331, faculty approval and completion of an approved Academic Internship Learning Plan.
MKTG 4395 - MARKETING MANAGEMENT (3 Credits)
Senior level courses for marketing majors to be taken in graduating semester, if possible. Stresses the strategic planning and implementation of the marketing mix in competitive environments and the integration of the marketing function within the organization; extensive case analysis and individual and group projects. Prerequisites: Nine hours in Marketing or instructor approval. Offered: Fall.